Keep reading to find out!
With so many things happening in Las Vegas, the city is always buzzing with new and exciting announcements. As a result, Vegas is also filled with many different public relations, marketing and social media agencies or firms to help keep the public informed. We work as busy bees to help ease your public relations worries and strengthen your brand awareness in Las Vegas. Here are some tips, tricks and questions to ask to help determine if you should hire a full-time PR agency.
Q: What do I need for my brand?
If you’re looking for on-demand, simple and effective public relations support, we’ve got you covered! We offer announcement press releases, copywriting, b-roll, video packages and many one-off public relations tools for local businesses, individuals and brands in Las Vegas. We’re here to help develop your message in a quick, streamlined process – keeping you connected every step of the way. Looking for someone to constantly produce specific or non-traditional content? An agency may be better suited to your needs. If you’re looking for more paid opportunities (i.e. advertising or non-traditional paid media placements), ask us for advice! We can help guide you on our services and direct you to an advertising agency.
Q: What is my budget?
BuzzBot works to customize a budget-friendly public relations package for your Las Vegas brand. If you are on a tight budget, we’ll let you know what we can offer to support. If you’re looking for a public relations manager or dedicated communications representative, an agency might be a better fit. Pricing to keep an agency on retainer (or as an ongoing manager for your brand) will generally be higher than a BuzzBot package and can vary based on your needs.
Q: What type of content do I want to share?
We recognize that getting the word out and generating buzz is crucial to your success. Our goal is help create uncomplicated, engaging content for businesses and attention-seeking professionals in Las Vegas. Whether you’re looking for an opening press release, copy to share on LinkedIn or a memo for all employees, we can help develop the copywriting you need. It might be helpful to consider an agency if your targeted platform requires continuous internal communication and response. If there is a specific channel for which you need support, just let us know! We can help determine what or who might be useful.
Q: Do I need specific contacts?
With our newswire style platform, our support guarantees that your content will be seen by top influential Las Vegas media contacts. Is your content more specific to a niche community? A PR agency can help with specific and ongoing targeted outreach. If you’re looking for an industry specialist, make sure you find the right agency and the right account manager tailored to your needs.
Q: Do I need someone internal?
BuzzBot is a great place to start for PR! An agency may be a wonderful supplement. But if you need someone to do more than public relations and be in closer contact with the day-to-day of your business, you may need to hire someone in-house or internal. Managing internal communication and the relationship with your agency is crucial to the success of your external communication.
*Blog originally written for BuzzBot. Still have questions or looking for someone to help with PR or copywriting? Email hello@thesocialsisters.co.
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